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(KMDL-FM) Back in the 80s, pop singer Ali Thompson released a song called Take a Little Rhythmwhich was off of an album entitled Deception is an Art. For some reason, I’ve always gravitated to that title because it sums up the prevailing thought around most advertising campaigns.

One such advertising campaign has been making the rounds on Instagram, and consumers from Breaux Bridge to Belle Chasse and Leesville to Loreauville may have been encouraged to purchase a product that, in the eyes of many, does not stand up to the advertising claims made on its behalf.

What Yoga Clothing Company is Involved in a Class Action Lawsuit?

If you’re an active female who enjoys time in the gym or the practice of yoga, you are probably familiar with the brand Lululemon. Chances are, if you’ve searched for that brand online, you may have been served advertisements for another brand of active wear. Have you seen advertisements for Alo Yoga?

Alo Yoga has built quite a business for itself, relying heavily on advertising from social media influencers. These paid spokespersons have earned the trust of their sometimes millions of followers by sharing thoughts and tips about the various brands that pay them. However, there appears to be a bubbling undercurrent that perhaps the highly compensated social media influencers who speak on behalf of Alo Yoga may not have described the products being offered accurately.

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A class action lawsuit has been filed on behalf of customers who purchased products offered online by Alo Yoga. The suit alleges that the company and more than a dozen influencers misled consumers via their paid social media endorsements.

Why is There a Class Action Lawsuit Against Alo Yoga?

The plaintiffs in the case, outlined in a 38-page complaintsuggest that influencers were not truthful in their online endorsements of Alo Yoga products and, in some cases, the legally required disclosure that the influencers were compensated to speak on the company’s behalf.

Many consumers who have purchased Alo Yoga products say the quality of the garments, though certainly stylish, does not maintain their quality and comfort after being used and washed. That is not something that those who pay a premium price for clothing can ever get comfortable with.

The Federal Trade Commission mandates that there are clear and concise disclosures of material connections between brands and influencers. The class action suit suggests that this was not done in the case of Alo Yoga, hence the lawsuit.

How to Join the Lawsuit Against Alo Yoga

If you’ve purchased Alo Yoga items and feel that they were not represented truthfully, and would like to join the lawsuit against Alo Yoga, you can visit this website.Should your claim be accepted, you will be entitled to compensation.

Meanwhile, that’s enough talk about working out; let’s eat.