Another one bites the “crust” when it comes to pizza restaurants facing challenges.
Following the COVID-19 pandemic, owning and operating a restaurant chain is no walk in the park.
That’s certainly the case for Bertucci’s Restaurants.
For the third time in seven years the casual-dining pizza eatery filed for Chapter 11 bankruptcy protection. The first time the restaurant chain filed was back in 2018.
Since then, only 21 restaurants are still standing across the country, mostly in the Northeast.
Before filing again, the restaurant chain unveiled their new innovative dining experience called Pronto in the Boston Government Center. Right now, there are only 14 locations located in Massachusetts.
“Reflecting the fast-paced lifestyle of its urban customers, Bertucci’s Pronto menu will also include breakfast pizzas and sandwiches for busy morning travelers and will remain open into the evening for the reverse commute,” the company said in a statement, per Nrn.
“We are thrilled to return to downtown Boston with a new concept in this historic location,” Robert Earl, the owner of Bertucci’s, explained. “The community has been so supportive of Bertucci’s. and we have been searching for the perfect spot in the city to launch our first Bertucci’s Pronto restaurant. This spot, on Tremont Street, is what we were looking for.”
Right now, the company plans to implement the innovative strategy throughout all of their remaining locations.
“Consistent with numerous other recent restaurant brand bankruptcies, consumer demand has shifted away from legacy casual-dining brands,” Bertucci’s mentioned in a separate statement. “In order to adapt, Bertucci’s will be emphasizing its new fast casual spinoff going forward, Bertucci’s Pronto! The first Bertucci’s Pronto recently opened at 22 Tremont Street in Boston to rave reviews.”
Bertucci’s Pronto Offers Pizza, Sandwiches, Salads and More.
