NEW YORK CITY – A class action lawsuit claims that two popular brands of tequila have “significant concentrations of cane or other types of alcohol rather than pure tequila.”
The lawsuit, filed in the U.S. District Court for the Eastern District of New York, says that tequila brands Don Julio and Casamigos do not meet the requirements to label themselves as “100% agave” in the United States and Mexico.
According to Mexican law, tequilas that say they are 100% agave must be made from “Blue Weber agave,” which is only grown in certain areas of the country.
Diageo, the parent company for Casamigos and Don Julio, is accused of mixing the brands with significant amounts of alcohols other than agave. In the lawsuit, customers said they bought the liquors believing that they were made from the Blue Weber agave, and paid prices reflecting it.
The suit is looking for $5 million for consumers, as well as an injunction to prevent the brands from any further “deceptive advertising practices.”
The parent company denied the allegations and said their products comply with U.S. and Mexican regulations. Diageo also said that their tequilas are certified by Mexico’s tequila regulatory body, the Consejo Regulador del Tequila.
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